Frolich joins from DST International, where he was the director in charge of sales and marketing for past 10 years and is known for establishing the firm's retail and wrap business. Prior to that, he worked at Macquarie Bank.

At GBST, he will be responsible for driving sales and new business across the Australian, New Zealand, and Asian wealth markets, with a focus on the Composer platform. Composer is an integrated system for the administration of managed funds, structured products, and retirement products. 

"The convergence of the broking and wealth management markets is gaining momentum, driven by legislative changes such as FoFA and investor demand for direct equities exposure. There is plenty of opportunity out there to be captured and I'm excited to be joining the business at this critical time for the industry," said Frolich in a statement. 

GBST is listed on the Australian Securities Exchange and has offices in Brisbane and throughout Australia. It also has operations in Hong Kong, Singapore, London, New York, and Paris.